We are in the first week of the New Year and most business owners are evaluating their businesses to see what they can do differently from the previous years to grow their businesses and what have worked in the past that they will continue doing.
Every year there are new trends on how to market your business and make it more visible but I have found that some of the old trends; tried and true are still worth the time and investment. However, we cannot ignore the power of social media but we can also admit that it is a challenge to stay on top of the changes.
Before we revamp our marketing campaign we are going to take an inventory on what has worked and did not work for us in 2012.
Most virtual paralegals market their services “blindly” instead of targeting their clients; they market their services to the industry hoping that the right attorney will find them.
Here are VPTC’s Marketing Strategies for 2013
•1) We will narrow our marketing to only attorneys in our practice areas who offer the services for which we have experience and are able to assist them virtually.
•2) We will follow and connect with attorneys and law firms on social media who provide services in our practice areas to help us gain insight on services that are important to them and how we can better serve them.
•3) We will use Google Alerts as one of our methods of keeping track of changes in our practice areas.
•4) We will update our account pages for Social Medias and directories to offer more details about our company and list as many services as they will allow us.
•5) Time for a new picture. In addition to updating our website and social media pages we will also update our profile picture to a more current and professional one.
•6) In line with updating our pages we will do better at engaging and participating on attorneys’ discussion forums.
•7) We will renew our membership with the New York Paralegal Association, Inc. to take advantage of their webinars, workshops and to network with attorneys through pro bono assignments.
•8) Lastly, but definitely not least, we will fine-tune our branding: “elevators pitch” and company brochure.
So, what are your marketing strategies for 2013?